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Ways To Read RSS and Steps to Promote RSS XML Feeds on Your Website

Do you notice some tiny XML or RSS buttons across sites? When you click on those buttons with curiosity, you only end up with some code that is really tuff to decode, really scaring you your way. But after you have clicked, what could you do? Read on to know what could be done. – Just a simple solution.

The XML or RSS buttons may be orange in color, with alphabets XML or RSS written across the button. Else word “Atom” or alphabets “RDF” could be over it. “Or even the word “Grab my feed” could be written on the button. Surprised to see so many initials or words for a single function?

On clicking the button, you end up with some code that looks similar to the source code of a web page. RSS can be defined as another web page that you can confidently ignore what that code is all about, as the priority goes to what that code ends up in.

The RSS results in a page that gives you the latest news on the topic that interests you. To explain it better, if you are attracted to the updates of share market, or mobile releases, or even about any blog updates, and you notice a feed for that topic, you will have to subscribe to the feed and you keep getting the messages via these feeds every time any update is done regarding the topic.

Now, how do you subscribe to the RSS feed? Note down the browser address (location) when you click on the RSS or XML button. The address usually starts with http://… It is the called as the “news header”.

With newsreaders, you can keep track of the various feeds that you are subscribing to. Newsreaders are plenty to choose. Some require you to download software, or visit a site. Some involve some investment and some are free to use. When you decide on the newsreader, just follow the instructions of the newsreader and subscribe to the feed with the address you have noted or add a new feed. The newsreader will keep you updated about the address that you have chosen Just do it to see the simplicity of the task.

Recommend newsreaders:

NewsIsFree (http://www.newsisfree.com/)
NewsGator (http://www.newsgator.com/) - integrates into Microsoft Outlook
FeedDemon (http://www.bradsoft.com/feeddemon/)
SharpReader (http://www.sharpreader.net/)
FeedReader (http://www.feedreader.com/)
NewsWatcher (http://www.newswatcher.com/)
Novobot (http://www.proggle.com/novobot/)
NetNewsWire (http://ranchero.com/netnewswire/)
Straw (http://www.nongnu.org/straw/) for GNOME
RSS2email (http://www.aaronsw.com/2002/rss2email/) - Python script that sends you new messages from your feeds via email

It is worth researching on these before you decide on the newsreader. After you decide on the newsreader just start picking up the feeds. Just simple to work with.

With RSS feeds you get hundred percent surety that the content reaches your visitors. But you need to be sure that you have feed subscribers. Plan your feeds and get them promoted to your visitors. You need to realize that not all web users have RSS knowledge. So it becomes your additional work to get them know on it and subscribe.

We could help you still further with a best tips on promoting your RSS feeds and reaching out your content to your subscribers.

Successful RSS promotion in your website:

Normal color used for RSS and XML buttons is orange. This button helps the visitor to directly subscribe using their RSS newsreader. When the subscriber clicks on the button, he only ends with undecipherable XML code. But all they need to do is copy this XML code into their RSS newsreader.

This is where the problem arrives, as most of them are still unaware of what RSS is still all about. Hence the probability of losing this potential subscriber with this lack of knowledge is really high.

So we need to look out for a better option to hold on to your subscribers.

Try creating a RSS presentation and include details on

Benefits of RSS
Recommend some free RSS generators
Installation process
Subscription process
Need for subscription

May be trying adding all the links to your RSS feeds in the presentation. When they click on the orange RSS buttons, you could also direct the visitor for subscription via Yahoo -http://my.yahoo.com/s/button.html , FeedReader - http://www.feedreader.com

Once the presentation with all the above-mentioned elements is ready, start promoting this presentation in every available channel possible.

Location of RSS button and content:

If your visitor does not really locate your RSS Feed, it is really not going to work in any way for you. And still if they notice it too, you need to motivate them to check the feed without ignoring it.

Start promoting the RSS feeds in the subscription area (may be below the subscription box or above the fold.) Promote the page having your presentation in the most important places in your website.
Is you are into more than one feed, or trying to promote more than one topic, have the feeds next to the topics. In case you are publishing an RSS/XML feed on an e-marketing system, start promoting the XML/RSS feed at the top of topic’s home page and in every e-article that you plan to promote. Such links should help you to directly subscribe to the feeds. This can be used in every newsreader with just one button.
You can try enhancing your promotion including your feeds in every emails and ezine issues.
Do not leave your content just lifeless like “ subscribe to know more” or “ subscribe to receive news from this site”. Try to give your visitors the reason of why they need to subscribe to this content and simplicity of using RSS feeds.

Auto discovery of RSS feeds by your browser:

Internet browsers can simplify your task by helping the users to identify the RSS feeds. Browsers enquire the users if they are interested in subscribing to the RSS feeds, and if yes, it helps the user to find the feeds present in the current site. Infact this might seem to be more reachable than you email subscription approach, as you browser is pushing all the RSS feed subscription to your user.

To make this task successful, you need to help the browser to find your RSS feeds. This is not difficult. Just add the following HTML code in the <head> of the webpage.

<link rel="alternate" type="application/rss+xml" title="RSS" href="ENTER_RSS_URL">

With many techniques available to make RSS work successfully for you, we believe that these steps can really help you to have a good kick off. Probability of getting more visitors to RSS feeds and its conversion to subscriber is high.

Ways To Read RSS and Steps to Promote RSS XML Feeds on Your Website